Equipping creative people with business sense for an integrated media group
What
Ideas can be creative but not all can sell. Creative people must acquire a fresh thinking process to include the commercial proposition to their sponsors.
How
- 120 creative & production people were involved over 2 consecutive years.
- Leveraged on intersectional thinking & reversed assumption methodologies to help generate new media content.
- Participants managed to methodically translate their abstract ideas into new TV & Radio programs with greater buy-in from the stakeholders.